Cell Phones Good And Bad - 891 Words

Cell phones could be both good and bad. Some people say that cell phones are dangerous. While, other people would argue that cell phones are a great invention. With every invention comes positives and negatives. Some of the advantages that cell phones provide is that testing is a fast and easy way of communication, texting and have social media all on your phone can always keep you updated and social with your friends, and people always have all of their personal information at one touch and carries it with them everywhere. Then, there are the disadvantages of cell phones which include texting at the wrong times such as driving is highly dangerous, while you are social and updated with friends through texting it can diminish your communication skills when it comes to talking in person, and also if you have all of your information on your phone and it gets lost of stolen then somebody knows everything that is on there. In the duration of this paper there will be a comparing of both th e negatives and the positives of cell phones and their capabilities. Most all cell phones nowadays are equipped with an option to text. Texting is a prime example of how it could make this invention good or bad. When texting was introduced it was thought of a very fast, easy, and convenient way of communicating. Then, there comes the negatives about texting. One very huge negative about texting is that if it is abused, then it could be potentially dangerous. The most talked about danger withShow MoreRelatedCell Phone Evolution: Good and Bad1252 Words   |  6 PagesCell Phone Evolution: Good and Bad Since the beginning of the industrial revolution, the world has become a smaller and faster place. The time used to travel to far distances has decreased. The growth of new technologies, traveling and communicating has become simple daily tasks for many people. Through the growth of global communication, people have become closer to others across the globe, and business has gone world wide. One invention that came along with the technological revolution is theRead MoreCell Phone As The Main Tool Of Communication1040 Words   |  5 Pagesincreasingly. Mobile phone as the main tool of communication comes into people s daily life. With the development of science and technology, cell phones provide people an easy, and fast way of communication. The cell phone is easy carry, and it helps people keep in touch with others. This is a reason why most people choose the cell phone as their main tool of communication. People rely on their phones. Cell phone has almost become an indispensable p art of life. Mobile phones help people contact othersRead MoreNegative Effects On Cellphones : A Good Tool For Learning Social Skills1443 Words   |  6 Pagesare like me, then you always have your cell phone with you. Is this a good thing or a bad thing? Parents struggle everyday just to seek some attention from their kids, they also worry if their kids are making smart choices on their phones. Cell phones have become very beneficial in today’s life. However, it also causes a lack of social skills, inappropriate activity, and dangerous distractions. Primarily, some people would say that cell phones are a good tool for learning social skills, and thatRead MoreHow Cell Phone have Impacted the World787 Words   |  3 PagesCell Phones Throughout all of history expectant mothers always wanted to have a way to announce to others the gender of their child, and now they can. Mothers can now show the gender of their children easier with the use of their cell phone; they just take a picture and send it in an instant. Cell phones were first invented by Dr. Martin Cooper, who worked for the Company Motorola (Oak) Cell phones have made an impact on many things including society, culture and a multitude of other areas suchRead MorePersuasive Essay‚Äà ®Cell Phones and Driving1006 Words   |  5 PagesEssay—Cell phones and driving Suzy Campbell Title Balancing my coffee on my left leg, eating a donut with my right hand, using my cell phone with my left hand, driving with my right knee and having a conversation with a friend at the same time are surprisingly enough all legal, as long as they don’t interfere with my driving. While all these distractions can potentially interfere with my driving, the one most people often notice is the use of cell phones. Although using cell phones whileRead MoreNegative Effects Of Cell Phones1465 Words   |  6 Pagestremendously. Almost everyone has had a cell phone since middle school age, or even younger. People spend an average of five hours on their phones a day from recent studies (Perez, 2017). Cell phones are a means of communicating with people more often and faster. The average cell phone user spends two hours a day using them. This shows that out of all the down time people have from school, jobs, or other activities, they are usually going to be on their cell phones. Almost e veryone is addicted to havingRead MoreCell Phone During The 21st Century1610 Words   |  7 Pagesprocess, the cell phone has been playing an increasingly important role in our current life. Almost people use the cell phone now. Also there are only few people do not use the cell phone. The cell phone became an indispensable part in our now life. It has brought a lot of benefits and made people get more convenience. For example, cell phone let people contact their families and friends be much easier, and cell phone also can be the camera, it saves the space of the package. So, the cell phone reallyRead MoreThe Benefits and Dangers of Cell Phones Essay763 Words   |  4 PagesCell Phone One of the greatest inventions created in the modern world is the cell phone or is it not? The cell phone has been rapidly growing for many years. A cell phone is necessary and important. Using a cell phone to communicate with family, business and in emergency is an excellent way of communicating, but on the other hand, cell phone is a distraction. With the invention of the cell phone there have been both good and bad results, where people will always be a source of communication duringRead MoreShould cellphones be allowed to children of ages 6 to 12?1562 Words   |  7 Pagesorg). This report clearly shows that there are a large number of children who own a phone. Now, with the latest advanced technology we cannot do much to prevent minors from gaining access to this type of devices. However, what we need to concern about is the damage that phones can cause to children. Lately, there have been many cases of abduction of children by social networks, and also cases of theft of cell p hones. Therefore, the debate regarding children using cellphones whether or not has createdRead MoreDigital Technology And Social Media1086 Words   |  5 Pagesbecome closer or connected to others across the world. One thing that came along with the revolution is the Cell Phone. Cell phones are allowed to be reachable anywhere at any time. The internet is the most useful resource, not only is the internet easy to access but it’s easy to use. Nearly everyone owns a computer and nearly all of which have access to the internet. But isn t that a good thing? Millions of people have the ability to access and share any information. It used to be that when wanting

Impact Free Essays

From its beginnings in the late 19th century when Atlanta was building its commercial and economic base, The Coca-Cola Company has served as a catalyst for progress. Over the years the company has made significant civic and financial contributions that have, in turn, supported and strengthened the city that Atlanta has become. The company’s presence can be felt all across the city – through its universities, civic and nonprofit institutions, and its public spaces. We will write a custom essay sample on Impact or any similar topic only for you Order Now Giving back locally has long been a company priority, and that tradition of community support continues today at Pemberton Place. Named for Dr. John S. Pemberton, the pharmacist who invented Coca-Cola ® in Atlanta in 1886, the 20-acre complex is currently home to the Georgia Aquarium and the NEW World of Coca-Cola ® (opening May 2007). †¢ Land Grants: The Coca-Cola Company donated nine acres to the Georgia Aquarium and 2. 5 acres to the City of Atlanta for construction of a human rights center. †¢ Green Space for Atlanta: The land between the New World of Coca-Cola and Georgia Aquarium adds five acres of green space to downtown Atlanta. The Impact:* The combined estimated economic impact of the Georgia Aquarium and the New World of Coca-Cola is more than $105 million per year for Atlanta. †¢ Jobs: The two attractions will create more than 2,700 direct and induced permanent jobs. †¢ Visitation: One million people are expected to visit the New World of Coca-Cola annually. †¢ 19 percent of the attraction’s visitors are expected to come from overseas. †¢ Estimates indicate t hat 44 percent of out-of-town visitors to Pemberton Place will stay over night in local hotels resulting in more than $1 million in tax revenue per year. Key Milestones: Coca-Cola and Atlanta Impact The company’s long history of community support includes: †¢ Asa Candler, a company founder, donated $1 million to help defray the costs of establishing Emory University. †¢ Robert Woodruff, president of The Coca-Cola Company for 60 years, led the effort to secure the Centers for Disease Control and Prevention (CDC) headquarters. The CDC’s annual economic impact in Georgia is $2. 5 million. †¢ Brothers Robert and George Woodruff donated approximately $105 million to Emory University in 1979, which at that time was the largest single gift to an educational institution in the ation’s history. †¢ Centennial Olympic Park received a gift of $33 million from The Coca-Cola Company (nearly half of the park’s total cost). †¢ The Coca-Cola Company contributed $10 million to support the construction of a new Symphony Hall. †¢ The company contributed $1 million (including in-kind support) to th e Brand Atlanta Campaign. †¢ The company sold the building for the current World of Coca-Cola to the State of Georgia for a fraction of its appraised value. Along with many of its local bottlers, The Coca-Cola Company makes a significant impact on communities in each country where it operates. Estimates indicate that for every job within The Coca-Cola Company system, 10 additional jobs are created locally. In addition, the company devotes resources to a number of community-based initiatives around the world, including: Did you Know? Around the World: The Coca-Cola Company Citizenship Highlights †¢ Vietnam: Launched the Coca-Cola Pushcart Project, which has provided pushcarts, initial product and sales training for more than 4,000 disadvantaged Vietnamese women since 2002. Kenya: Partnered with CARE to bring wells and water storage facilities to 45 schools in western Kenya. †¢ Land Grants: The Coca-Cola Company donated nine acres to the Georgia Aquarium and 2. 5 acres to the City of Atlanta for construction of a human rights center. †¢ Green Space for Atlanta: The land between the New World of Coca-Cola and Georgia Aquarium adds five acres of green space to downtown Atlanta. †¢ The Impact:* The combined estimated economic impact of the Georgia Aquarium and the New World of Coca-Cola is more than $105 million per year for Atlanta. Jobs: The two attractions will create more than 2,700 direct and induced permanent jobs. †¢ Visitation: One million people are expected to visit the New World of Coca-Cola annually. †¢ 19 percent of the attraction’s visitors are expected to come from overseas. †¢ Estimates indicate that 44 percent of out-of-town visitors to Pemberton Place will stay over night in local hotels resulting in more than $1 million in tax revenue per year. Key Milestones: Coca-Cola and Atlanta Impact The company’s long history of community support includes: Asa Candler, a company founder, donated $1 million to help defray the costs of establishing Emory University. †¢ Robert Woodruff, president of The Coca-Cola Company for 60 years, led the effort to secure the Centers for Disease Control and Prevention (CDC) headquarters. The CDC’s annual economic impact in Georgia is $2. 5 million. †¢ Brothers Robert and George Woodruff donated approximately $105 million to Emory University in 1979, which at that time was the largest single gift to an educational institution in the nation’s history. Centennial Olympic Park received a gift of $33 million from The Coca-Cola Company (nearly half of the park’s total cost). †¢ The Coca-Cola Company contributed $10 million to support the construction of a new Symphony Hall. †¢ The company contributed $1 million (including in-kind support) to the Brand Atlanta Campaign. †¢ The company sold the building for the current World of Coca-Cola to the State of Georgia for a fraction of its appraised value. Along with many of its local bottlers, The Coca-Cola Company makes a significant impact on communities in each country where it operates. Estimates indicate that for every job within The Coca-Cola Company system, 10 additional jobs are created locally. In addition, the company devotes resources to a number of community-based initiatives around the world, including: Did you Know? Around the World: The Coca-Cola Company Citizenship Highlights †¢ Vietnam: Launched the Coca-Cola Pushcart Project, which has provided pushcarts, initial product and sales training for more than 4,000 disadvantaged Vietnamese women since 2002. †¢ Kenya: Partnered with CARE to bring wells and water storage facilities to 45 schools in western Kenya. How to cite Impact, Papers

Lucozade Essay Example

Lucozade Paper 1: Introduction This report will critically be discussing the marketing strategy, position and the marketing mix employed by LUCOZADE and the use of some principles. Therefore, the analysis will help to identify how brand is positioned in the energy drinks market and how company promotes its product. After analysing existing marketing strategies, recommended future strategies will be given to advice companies of where the brands are leading to and how they will get there. 1. 1 Company Introduction LUCOZADE A pharmacist in Newcastle formulated Lucozade in 1927. He formulated an easily digestible glucose drink that could help recovery from sickness by providing them with energy when they did not feel like eating food. In 1938 the brand was bought by Beecham and was distributed nationwide, soon becoming renowned across the country as a trusted symbol of recovery. However, by the 1970s there was a decreasing role for Lucozade in people’s lives as the general population began to grow healthier as the incidence of illness became less frequent. As a result, sales of Lucozade began to drop. An initial brand repositioning, which remained rooted in health and recovery, sought to position Lucozade as a healthy provider of energy to help people recover from the natural daily lulls in energy they might suffer during the day. It was in 1982 that the most significant and successful re-positioning took place. ‘Aids recovery’ was removed from the bottle and was replaced with ‘Replaces lost energy’. Lucozade became a brand that could provide energetic, busy and successful people with the energy they needed to perform to their full potential. We will write a custom essay sample on Lucozade specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lucozade specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lucozade specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In 1990 the Lucozade brand diversified further with the launch of Lucozade Sport, a range of isotonic sports drinks. In balance with your natural body fluids, the brand promised to ‘get to your thirst, fast’. More recently, Lucozade Sport Hydro Active was launched in 2003. 1. 2 Report Summary The objectives of this report for LUCOZADE are: 1. To show how Lucozade develops its marketing strategy and identify the principles and processes involved. 2. To describe the tools and techniques used to produce a strategic marketing plan and show clearly how these have been applied. 3. To investigate whether Lucozade used option generation and evaluation in developing the strategic marketing plan. 4. To develop and produce a written strategic marketing plan for Lucozade. Section 2: Red Bull’s Marketing Strategy The UK total cold drinks market is large and competitive, with many powerful and famous brands with large marketing budgets competing for share. As a result, the market can be an ever-evolving test for brands that wish to continue to grow in a category that is currently worth ? 3. 55 billion. Within the cold drinks market, increases in the soft drinks category have been slowing. However, growth has been driven considerably by the Energy drink sector, which was worth an estimated ? 940 million in 2006 and has grown +26% since 2003. (Source: Mintel Energy Stimulant drinks Market Report August 2006). The Energy drink category continues to grow at pace with brand extensions and new entrants to the market emerging every year. This represents both a challenge and an opportunity for the category’s leading brands. (Source: Nielsen value share data, MAT to December 27th 2006). Since its launch, Lucozade has been the market leader in the Energy drink category with just under 60% value share of the category. Key competitors include Red Bull and PowerAde with 27% and 4. 5% value share respectively. 2003 also witnessed the introduction of several Private Label sport and energy drink launches from the major grocers. The rest of the market is made up with a plethora of smaller brands, predominantly operating in the stimulant drinks sector, and distributed via the Impulse channel and the on-trade environment. | |Red Bull |Solstis |Lucozade Original Energy |Purdeys |Red Devil |Feelfine |Tesco Kick | |Average price |? . 96 |? 0. 90 |? 0. 75 |? 0. 70 |? 0. 90 |? 1. 09 |? 0. 48p | |Pack size |250ml |250ml |380ml |330ml |250ml |250ml |250ml | Section 3: Strategic Marketing Plan 3. 1 PEST Analysis of Red Bull |POLITICAL |If Government imposes health and safety restrictions on the amount of energy drinks that should| | |be consumed, it would affect the amount of energy drinks that are bought. | |If Government introduce import/export charges on the energy drinks market, it may increase/ | | |decrease the amount of energy drinks that are imported and exported. | |ECONOMIC |Inflation would increase the price of drinks and at the same time, consumers’ real disposable | | |income will reduce. Therefore, consumers are likely to buy less energy drinks, as they are not | | |necessities. |SOCIETAL |If company decides to launch its product in a new country, its costs may rise, as it will have | | |to produce different language labels. | | |As the population of youths increase, energy drinks companies may see an increase in the amount| | |of drinks sold. | |TECHNOLOGICAL |More hi-tech technology may enable companies to produce more drinks at a cheaper cost and at | | |the same time improving the quality of the packaging. | |Companies can use the Internet to help advertise and promote its products. It can also sell | | |large quantities of its product direct to its consumers. It is a new way to communicate with | | |consumers i. e. cheap and efficient market research method. | 3. 2 SWOT Analysis of Red Bull Strengths 1. Red Bull is a leader in the ever-growing niche market of energy drinks. 2. The brand has a strong footbold in major markets such as Germany and UK and more recently, (since 2002), the vast US market. 3. Red Bull has a distribution agreement with Cadbury Schweppes; this is positive for further international expansion of the brand. 4. Its network of international subsidiaries are well-developed and will aid the company to effectively move products throughout the globe. Weaknesses 1. Since Red Bull is a private company, it has very few sources to generate capital for international growth and internal expansion in comparison with its public competition. . Red Bull has a lack of diversification in its drinks, although it did release its sugar-free version in 2003. Hence, the company is ‘missing out’ on potential profits that exist in other soft-drink sub sectors. 3. Red Bull firm focus on energy drinks, and hence, if there were to be a drop in demand in the future, it would be left highly vulnerable. Opportunities 1. Red Bull is still quite a new pr oduct in the growing functional drinks market, which leaves a lot of room for development in major markets (eg: UK and US) 2. Expansion of Red Bull’s original line may help to strengthen its customer base (eg: as was seen with the release of Red Bull Sugarfree in 2003) 3. The development of a functional drink is a possibility. Since Red Bull is normally consumed before participation in a sporting event, the company could create an apre-sport, hydrating drink that also replenished vitamis and minerals lost from physical exertion. 4. Continuation of its tradition of entering new markets through the process of on-trade, has potential on an international level. Threats 1. Many ‘copycat’ energy drinks such as Mad Bull and Red Devil threaten to take brand share from Red Bull. Although the company has won most lawsuits, litigation is expensive and the damages remain undisclosed. 2. Red Bull’s sales are threatened by the continued into the drinks market by key drink players such as Coca-Cola with its Powerade brand. 3. Since Red Bull is high In caffeine content and stimulant taurine, it is subject to regulation such as warning labels on cans which the EU imposed in 2002. Furthermore, the drink has been subject to negative press. For example, in Ireland, It was linked to the death of a student (1999) and a murder case (2001). 4. Many small operators also act as a threat because they have a high ‘cool’ value amongst younger consumers with whom energy drinks are popular. 3. 3 Market Segmentation, Targeting and Positioning Here, the notions of market segmentation, targeting and positioning are key to the success of firms’ marketing efforts. Kotler and Armstrong (2004) provide a useful definition: â€Å"Dividing a market into distinct groups with distinct needs, characteristics, or behaviour who might require separate products or marketing mixes (239). Segmentation is important because firms cannot appeal to all customers at once, especially not with the same offering. Rather, firms need to design products and services that fit with particular groups of individuals. Firms can segment their market in a number of ways, including geographical, demographic, psychographic and behavioural segmentation. Kotler and Armstrong (2004: 239-244) provide useful definitions: Geographic segmentation: â€Å"Dividing a market into different geographical units such as nations, states, regions, countries, cities, or neighbourhoods†; Demographic segmentation: â€Å"Dividing the market into groups based on demographic variables such as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality†; Psychographic segmentation: â€Å"Dividing a market into different groups based on social class, lifestyle, or personality characteristics†; and Behavioural segmentation: â€Å"Dividing a market into groups based on consumer knowledge, attitude, use, or response to a product. † Firms may also choose to segment a market using more than one mode of segmentation, such as geo-demographic segmentation. In order to segment a market effectively, the segment must be measurable, accessible, substantial, differentiable and actio nable. Once segmented, a firm should target specific segments. Kotler and Armstrong (2004) provide a useful definition: â€Å"The process of evaluating each market segment’s attractiveness and selecting one or more segments to enter† (239). When firms evaluate the attractiveness of different market segments, they should examine its size and growth, structural attractiveness and the firm’s own objectives and resources. A large or fast growing market may not be the most attractive in the long-term or necessarily fit with the firm’s ability to take advantage of in the near-term. Structural factors, such as those discussed by Porter (1980) including barriers to entry and the intensity of rivalry amongst incumbents will also highlight the likelihood of a new entrant to appropriate existing rents. Ultimately, a firm must select those market segments that it wishes to target, which consist of groups of buyers with relatively homogenous needs or characteristics. The type of marketing strategy that should be employed will vary on the target market, but will broadly fit along four types described by Kotler and Armstrong (2004: 252-254): Undifferentiated (mass) marketing: â€Å"A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer†; Differentiated (segmented) marketing: â€Å"A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each†; Concentrated (niche) marketing: â€Å"A market-coverage strategy in which a firm goes after a large share of one or a few segments or niches†; and Micromarketing: â€Å"The practice of tailoring products and marketing programs to the needs and wants of specific individuals and local customer groups – includes local marketing and individual marketing. † Choosing an appropriate target-marketing strategy will depend on a number of factors. A firm’s resources will determine its ability to serve a wide (or otherwise) market effectively, whilst product and market variability will dictate the need to differentiate the offering and the specific types of customers that may be attracted to its attributes. The placement of the product within the product life cycle will also have an impact, as will the marketing strategies of competitors. Once a firm has selected the segment(s) within which it wishes to compete, it must then choose a specific position within said segment(s) where it will distinguish itself (Kotler and Keller, 2006). This is known as market position (Kotler and Armstrong, 2004): â€Å"Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target customers† (239). The requirement of market positioning refers more broadly to the notion of competitive advantage. Porter (1985) argued that the purpose of strategic management was: â€Å"to establish a profitable and sustainable position against the forces that determine industry competition†. As such, firms should first identify the unique structure of their industry, in terms of the five forces – the threat of new entrants, the bargaining power of suppliers and buyers, the threat of substitute products and the intensity of rivalry amongst competing firms – that influence levels of competition. On this understanding, firms should then choose to compete on the basis of one of three generic strategic, whether that is overall cost leadership, differentiation or focus (Porter, 1980). Failure to do so will leave firms â€Å"stuck in the middle† (Porter, 1985: 16). The analysis of the firm’s value chain, which exposes its primary and support activities and their contribution to value added, helped the firm to identify the most appropriate generic strategy, as well as adapt its value chain accordingly to better suit the selected strategy and build competitive advantage (Porter, 1985). In this respect, marketers should seek to establish a unique selling point (USP) and strong value proposition that stresses the rationale for buying one firm’s products over another. 3. 4 Red Bull’s Segmentation, Targeting and Positioning Strategy ‘Red Bull gives you wings. This is Red Bull’s international slogan for its energy drink, a product which states not only to increase reaction speed and physical strength, but also to improve the concentration and alertness of consumers. Red Bull is a popular drink amonst men in particular, with its lar gest consumers consiting of athletes, students, and night-clubbers in need of a late night lift. However, the brand is marketed to ‘opinion leaders and hard-working people with active lifestyles’, as the company’s website claims. RED BULL with sugar: |Demographics |Men and women aged 16-29 | |Geographics |Mainly people who are situated in the city, as they are likely to be really busy and tired. Red Bull | | |seems to have a cooler in most bars and clubs in the city as well as in convenient stores. | |Psychographics |People who are tired / stressed and want to relax and have fun. | |Behavioural |Students and young professionals to boost energy during work long day at work. | RED BULL sugar-free: |Demographics |Women aged 16-29 | |Geographics |Mainly in the city where there are many young professional women. | |Psychographics |Drivers who are tired and need and increase in concentration. Women who want an energy boost but are | | |on a diet. |Behavioural |Women who own a car and use it often for long journeys or are always stuck in traffic after work. As | | |well as tired health | Red Bull is one of the dominant forces in the ? 940 million energy drink market. As of 2006, the market had grown 26% since 2004. *Lucozade holds a 60% market share. Its next biggest competitor is Red Bull, with 27% market share (Nielsen value share data, 2006). Lucozade was initially developed as a health recovery product. In the 1980’s it enjoyed a successful repositioning that made it one of the first products targeted at healthy adults who needed energy boost. Since that repositioning it has concentrated on building relationship based partnerships with sporting events, iconic athletes and cutting edge community happenings where it can emphasize its long company history, top notch science and consumer brand familiarity and fondness. Lucozade follows a strategy of brand product expansion. Its makers respond to, and in some ways, drive trends in sports, fitness and energy recovery. There always seems to be a new flavor or new product. These new product’s attributes mirror the changing values and needs of each target consumer. Advertising links the product with known characters that consumers can aspire to, or rely heavily on logical and educational information that emphasize the â€Å"smartness† of users. In contrast, Red Bull succeeds by remaining exactly the same. Consumers can choose with sugar or without. There is no other choice. Instead, Red Bull remains responsive to consumers by expanding the situations where using the product is appropriate. As founder Dietrich Mateschitz says â€Å"We don’t bring the product to the people, we bring people to the product. † Marketing messages are fast paced and quirky. They create lightly specific situations that consumers can relate to, such as driving fatigue, and link Red Bull to the situation as a solution. *Lucozade: Other energy drink brand Red Bull marketing maintains a sense of product mystique that makes consumers feel special, as if they’ve discovered something no one else knows about. Customers can relate to the experience they were having when they encountered the drink and they adjust their values to the attributes of the product. Section 4: Developing and Producing a Strategic Marketing Plan 4. 1 Effectiveness of the Current Plan |Product |Red Bull was launched 17 years ago in 1987. Since then, it has stayed focused on one product. One size. One | | |colour. One sticky, sweet taste. | | |However, in 2003 Red Bull launched a sugar-free version of its original drink. The ingredients are the same | | |apart from the elimination of glucose and sucrose. | | |Red Bull is produced from a number of key ingredients: taurine, glucuronolactone and caffeine. A combination | | |of these ingredients when consumed, should: | | |Increase physical endurance | | |Improve concentration and reaction speed | | |Improves vigilance | | |Stimulates metabolism. | | |Red Bull is packaged in a slim, sleek, silver can. It isn’t sold in a bottle and it doesn’t have script | | |lettering like Coke or Pepsi. This makes it different to other energy drinks. However, many competitors are | | |now launching products, which look incredibly similar to Red Bull. | |Price |Prices range from ? 0. 96 ? 1. 90. | |Promotion |Red Bull’s promotion campaign is sleek and small and original. Even its most profitable strategies have a | | |very low cost. | | |Red Bull has a very effective marketing force: student brand managers. They provide student representatives | | |with free cases of its energy drink and then encourage them to throw a party. By doing so, the good word | | |about Red Bull is spread quickly and cheaply. | |There have been rumours that Red Bull is unsafe for minors and that the drink was linked to the deaths of | | |various teenagers. France has banned the sale of Red Bull altogether. However, Red Bull remains a popular | | |brand and they say that the rumours add to the brand’s mystique. | | |Another way that Red Bull markets its drinks is through people who drive around in Mini’s and Beetle’s with a| | |giant Red Bull can on the back. They find people who need energy and give them a free can of Red Bull. This | | |is a way to introduce Red Bull to the masses. | | |Red Bull relies heavily on bars and nightclubs to help promote its product. Alternative sports have also | | |proven to be a successful product trial arena; the company underwrites a number of extreme sports | | |competitions. Events include the Red Bull Huckfest, a ski and snowboard freestyle competition held in January| | |in Utah; and the Red Bull ‘Flugtag’ (German for flying day), amateur pilots will create exotic flying | | |machines and attempt to soar off the pier. | | |Red Bull uses TV advertising as well, these all feature whimsical sketches of a mysterious Austrian artist. | | |These advertisements serve more to amuse rather than to educate or entice consumers. | Place |Cans of Red Bull and Red Bull Sugarfree are sold in over 100 countries and are mainly sold in retail outlets and | | |bars/clubs in the city. | It has been established previously that the Energy Drinks Market is competitive and continues to grow; there are numerous competitors who emerge each year. Because this market is so competitive, Red Bull need to adopt good quali ty marketing strategies. Red Bull is produced by a private firm, GlaxoSmithKline. Since Red Bull is a private company, it has very few resources to generate capital for new expansion projects in comparison with GlaxoSmithKline. Red Bull was launched in 1987, since its launch, Red Bull has developed rapidly and as a consequence, it has attracted many imitators. Despite these imitators, Red Bull has still maintained its market share. Red Bull has always been promoted with the advertising slogan of ‘Red Bull gives you wings’ and focuses on the stimulant properties of the drink. It hasn’t created new products or re-positioned from its original product. However, a sugar-free version of Red Bull was launched in 2003. This lack of diversification hasn’t affected the sales volume of Red Bull, but they may have missed out on potential profits that exist in other drinks sub-sectors. Red Bull is aimed at men and women who are aged between 16-29. It is targeted at those who are situated in the city as they are likely to be busy and tired after a long day at work. It is also aimed at students who go out to bars and clubs after a long day. Red Bull’s promotion mix: †¢ Internet †¢ Ambient media Red Bull is not sponsored by such organisations; however, it sponsors extreme sports events. Most of Red bull’s promotional activities revolve around sports, and in particular, ‘extreme sports’ which was sourced from the founder, Dietrich Mateschitz, who had a deep interest in snowboarding and skateboarding. These implications are very obvious on the company’s website which includes lists of the many athletes that consume red bull. Such sports include paragliding and surfing. The Red Bull ‘Flugtag’ proves to be a successful way of promoting its product. The ‘Flugtag’ is an opportunity for amateur pilots to create crazy flying machines and attempt to fly off the pier. This has proved to be very popular with many younger people and ties in with the fact that Red Bull has a very effective and low-cost marketing force: student brand managers. Red Bull doesn’t limit its activities to sporting events. It also focuses on promoting its products on school campuses where it pushes brand leaders to sell the product on site. An example of this is in Australia, where literature was handed out, claiming that Red Bull stimulates the brain cells, and therefore the capability to study. Although Red Bull is generally produced for consumption during or rior to times of physical or emotional strain, it also has a reputation of a mixer and hence, sponsors Red Bull Music Academy. Through these strategies, Red Bull can develop a relationship with its consumers and the events which they host provide a good opportunity for youngsters to experience new events and have fun. Even their television advertisements seem to humour the consumers rather than to promote Red Bull. However, because of its high content of caffeine, Red Bull remains in a niche market as it is unsuitable for children under 16, the elderly and pregnant women. 4. 2 Recommendations for Improvement After extensively analysing Red Bull I have come up with various ways in which Red Bull can maintain its market share within this competitive market. In the close future, Red Bull should maintain to develop its international scope, through entering new markets and increasing its strong grip in countries that it already exists in. The best markets at the moment would be markets where energy drinks are only beginning to takeoff (ie: Southern Europe), and not markets such as the UK, due to the ever-increasing pressure from rival drinks. In the US, the market where Red Bull has been gaining strength rapidly since its 1997 launch, space still remains for growth due to the fact that the brand was only available in half of all US convenience stores in 2002. Due to the ever-increasing popularity of energy drinks, the company’s client base also has room to expand and should continue to do so. However, the various lawsuits pursued by the company are indicative of trading difficulties, in particular, the protection of the Red Bull brand, and such difficulties are likely to continue. Red Bull’s 2003 release of sugar-free sub-brand does not appear to have boosted sales. However, despite the first ever variant in the Red Bull portfolio receiving a lukewarm reception, the company may try boosting sales with either another line extension, or even through the development of another brand entirely. Within functional drinks alone, the company has many unexplored avenues available to it, such as hydrating beverage for those fortified with vitamins and minerals. This could also be an advantage to Red Bull just in case the market for energy drinks decrease. In conclusion, strategies that manipulate the market share division are more appropriate to a mature product segment. As long as the energy drink total market grows, both companies should focus on solidifying their consumer base. After the growth of the product market itself stabilizes, than focus in marketing will change to emphasize product switching. Red Bull could develop a brand new product which it could market to its existing client base, but they would firstly have to undertake a lot of research to see whether the new product would be suitable.

Explain how group work contributed to the final performance Essays

Explain how group work contributed to the final performance Essays Explain how group work contributed to the final performance Essay Explain how group work contributed to the final performance Essay When we first began working as a collective none of us were very sure about how to proceed; we knew that for this to work, everyone would need to take their role within the group, but the problem was in finding what those roles should be. As we were in a very small group, everyones full input was needed throughout the process as we realised early on that if this did not happen then there would be a large proportion of the group not taking part. In larger groups, having someone not taking part would not necessarily be that important, however, with ours, we would be at a serious disadvantage. Luckily every one of group was very committed to producing the best piece that we could, and this involved not letting each other down. This work ethic allowed us to have many in-depth discussions into the possible interpretations and meanings of our work, and so we developed a very complex understanding of what we were actually trying to communicate, and, to us, gave the work much greater meaning. In the beginning stages, we all took on very similar working roles. This was not very productive as often the same task was performed three times over. For example, all doing research on the same subject meant that a lot of information was being regurgitated, and so time was being wasted on unnecessary work. Although it seems like an obvious course of action, we began giving people dedicated tasks at the end of each rehearsal. This allowed us to know exactly what other members of the group would be bringing to the next meet, and so we were able to structure our own work around this knowledge. One of the most difficult parts of coming to the devising process was learning how to constructively working in a group over a long period of time. While we were used to being part of a cast, we had always had the influence of a director to keep things fresh and to solve conflicts. This time we would have to figure it all out for ourselves.  Before we tried to begin doing any work we first sat down and discussed and agreed upon a number of ground rules that we would be working to during our devising. These rules were not there to keep members of the group constrained, but were there so that we knew what was expected of us during this process. Much of what was decided came from common sense, but it was very useful to have everyones contribution as this created an open atmosphere where we could voice hopes and concerns about working in the group. These rules were written down, but they were never referred to afterwards as we all respected them throughout the process. In this early stage we had not had the chance to develop the group skills that would be so important to the completion of the project. In order to gain these skills we began working on simple tasks such as constructing short scenes and improvising around the stimulus material. These exercises did not contribute to the final performance, however, the processes of constructing them allowed us to work in the same group situations that we would be working in throughout the devising process, and gave us an idea of the kinds of concessions and cooperation needed for the success of group work. This way of working, was very intense, and although it did produce results, the group was not its without conflicts. Because of the open nature of the group we never had disagreements over the actual work; if there was a problem with what was being produced, we sat down and tried to work out alternatives, and it was this way of working that probably stopped a number of arguments. However, this was a very stressful atmosphere, especially as we came closer to the night of performance. On one occasion we found ourselves arguing over petty problems, and this began interfering with the work. At the time we decided to abandon the rehearsal and spend the evening relaxing, not thinking about the play! Thankfully this was the only occasion that we actually argued over the work and so the only time that our work was interrupted in this way. Although I have said that the amount of time spent together was the cause of disputes, this also created a very tight bond between the members of the group, and it was this bond that was crucial to the success of the final performance. This closeness that we had developed worked to our advantage on a number of levels. When developing ideas we were able to understand the thought track of other members very quickly, and so very little explaining was needed when presenting new concepts. But also, when we came to the final performance, we knew that we were able to rely on the abilities of other group members. In the performance, not only did we know what we were meant to be doing, we also knew exactly what other members of the cast were supposed to be doing. This allowed us to precisely plan our reactions and meant that (epically with the more physical elements) we were able to rely on other cast members to doing exactly what they supposed to be doing. This level of trust that had been developing for a number of weeks meant that we did not have to worry about the performance of other members of the group. Without the development of group work in the early stages we would not have been able to work effectively within the group, and possibly the very simple devising tasks would not have been achieved.

How to Style Titles of Print and Online Publications

How to Style Titles of Print and Online Publications How to Style Titles of Print and Online Publications How to Style Titles of Print and Online Publications By Mark Nichol The rules for formatting titles of compositions and their constituent parts may seem complicated, but they follow a fairly straightforward set of guidelines, outlined below. Capitalization Titles of compositions are generally formatted in headline, or title style. In this system, the first letters of the following words are capitalized: The first and last word of the title, regardless of part of speech Nouns, pronouns, verbs, adjectives, adverbs, and subordinating conjunctions (such as although, because, and than) In titles, the following words are lowercased: Prepositions (except when they are used adjectivally or adverbially (in such phrases as â€Å"off day† and â€Å"come down†) To when it is part of an infinitive (for example, â€Å"to exercise†) All articles, prepositions, and coordinating conjunctions (such as and, but, and or) Emphasis Italics are used for titles of books, periodicals, films, television specials and series, and both series titles and episode titles for anthology programs like Masterpiece Theatre, though episodes of regular series, as well as titles of book chapters and magazine, newspaper, and online articles, are enclosed in quotation marks. Some publications, including most newspapers and some magazines, use quotation marks for titles of all compositions as well as parts of compositions, but italics are almost always employed for this purpose in books, and I highly recommend maintaining this distinction in periodicals and online. Titles of many nonfiction books include a subtitle following a colon, and except in informal usage, the full title should be used on first reference; the title alone the part preceding the colon can be used thereafter. Note that magazine and similar descriptive words should be capitalized and italicized only if they are part of a publication title: refer to â€Å"the New York Times Magazine,† for example, but â€Å"Time magazine†; in the former case, magazine is officially part of the publication’s name. (In a context in which it is obvious that Time, for example, refers to the publication with that title, the word magazine can be omitted.) Also, as shown in this example, do not capitalize or italicize the before a publication name, whether or not it is part of the title. Various publications differ in self-identification, even when their titles share a word for example, the New York Times bills itself as â€Å"The New York Times,† while the Los Angeles Times omits the article and this rule is designed to save writers the trouble of having to check individual publications for specific usage. Titles of plays and of poems long enough to be published in book form are italicized; titles of poems short enough to be included in a collection in a book are formatted, like chapter titles, in quotation marks. To determine how to treat titles of websites and their components, compare them to print equivalents: A website that sells products and/or services, even if it features content related to those offerings, is an online store, and the site name should not be formatted as a composition title. But titles of sites that emulate books and periodicals, and their articles and essays, should be treated like them; the same standard applies to blogs and blog posts. What about titles of videos posted online? Many such videos, especially those posted to video-sharing sites such as YouTube, don’t have titles or lack well-thought-out titles so they can just be referred to generically (â€Å"See Smith’s video about wombats†), with a link. For those with traditionally composed titles, however, use either italics or, especially for short videos, quotation marks. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:Using "a" and "an" Before WordsTaser or Tazer? Tazing or Tasering?Comment, Suggestion, and Feedback

Marxism Leninism and National Democratic Revolution in South Africa Article

Marxism Leninism and National Democratic Revolution in South Africa - Article Example But such examples are few and far in between. On the other hand, most of the democratic nations have been known to follow the rule of law, and if at any point of time, variations are noticed, the system provides enough rights to the citizens to take up the matter and bring the matter into the notice of appropriate authority. Youth is supposed to play a crucial role in the nation building. There are plenty of opportunities for the youth to grow in a democracy. While taking up professional positions in companies and organization, the young worker prepares a ground for the economic development. Similarly, when the youth takes up leadership skills in right perspective, the society is bound to benefit. The ideology propagated by Karl Marx (1818-1883) and Friedrich Engels (1820-1895) is known as Marxism or Scientific Socialism. Marxism calls for the equal opportunity to all young hands and the ideology firmly believes that the working class should never be oppressed for the well being of the state. Leninism, developed by the Bolshevik leader Vladimir Lenin, is a dominant branch of Marxism. Lenin made the fullest use of the Marxism/ Leninism policies during the Bolshevik revolution. Handing over power back to the people, remained the mainstay of this Russian revolution. In South Africa the trail of struggle for democracy can be traced back to May 1910, when the two republics and the British colonies of the Cape and Natal formed the Union of South Africa, a self-governing dominion of the British Empire. But the country saw a long-troubled period. During these troubled times, the non-white majority of South Africans were denied basic rights of citizenship (Funke 2007). It was in 1997 when President Mandela signed the newly negotiated constitution that South Africa began to experience the real democracy.  

Principles and strategies that apply to the limousine business and Assignment

Principles and strategies that apply to the limousine business and that can apply to each members business - Assignment Example The Landslide Limousine Company will have to recruit knowledgeable and innovative employees and provide incentives to them. Hence, it will be significant to utilize the performance incentives to stimulate growth and remain competitive in the competitive limousine service. Limousine service entails offering the customer the best service. The employees are important in service delivery, and the employers should accord them the privileges such as rest as contained in the Federal Motor Carriers Safety. In order to avoid the high employee turnover, the Landslide Limousine Company will have to utilize merit pay to motivate employees. The company can utilize the number of referrals, as well as, customers surveys as a basis for offering the workers pay on merit package. It is noteworthy that the critical goal of merit pay entails linking the pay to the performance in a way, which is reliable with the operations of the business (2011). The compensation of the workforce will encourage the individual employee to work to attain greater performance. In essence, the pay on merit will stimulate the engagement levels of the employees, as well as, keep them satisfied with the